The Golden Page

May 29, 2009

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This Information Age we’re living in is full of knowledge, most of which is free and entirely at our fingertips. Yet despite the litany of sites offering free downloadable copies of classics, the world at large remains largely unread. Why?

Perhaps its because the words are not on a page.

You may argue that words are words, and can be read wherever they appear. While this is true I argue that the medium matters. A lot. More than we may realize. Amazon’s Kindle is trying to address this issue, which is this: People want to read things in a format that suits one’s field of vision.

I dont think this is a conscious choice. It’s simply a more comfortable reading experience when you’re looking at something your eye is able to take in without trouble. This is why reading a novel on your computer screen, or scanning through a treatise typed on a billboard, will never be best practice. The medium matters.

So what, then, of music?

The term “medium” or “format” in music relates to the way in which the sound is recorded and listened to, and can range from LP’s to streaming mp3’s.  And the format does matter. Audiophiles who swear by the warmth of long-playing records sometimes have a hard time enjoying the experience  of listening to music on an iPod Shuffle. Similarly, Apple-philes find that the portability and interactive nature of the iPod and iPod Touch make listening to music more fun, and find LP’s antiquated, crackly, and inconvenient.

In the end it amounts to personal preference, but always remember that the way you intake certain art forms can affect your opinion more than the art itself. The subtle way that content relates to medium is an overlooked aspect of preference.

(For further reading into the mysterious nature of aesthetics, check out the Wikipedia article on The Golden Ratio: http://en.wikipedia.org/wiki/Golden_ratio#Aesthetics )

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