From The Basement

Here are some fresh, live acts From The Basement.

This site is a great example of what happens when you synergize design and performance. It’s not enough to have a website full of exclusive clips of great artists. Here are some reasons From The Basement engages the viewer, besides the quality performances:

  • The link to each performance is a screenshot of said performance, and the photo is LARGE. Large photos are inviting and compelling, and the fact that it’s a screenshot gives the site an honest, transparent quality.
  • The look and feel of each screenshot (and, therefore, each performance) is consistent. This is not a collection of random performances at different venues. Each act performs in the same space, giving the whole site cohesion.
  • There are not a lot of words. Actions and visuals  speak louder. The site is as immediate and up-front as a live performance.
  • The artist selections were clearly governed by taste and preference, not charts and numbers. I find it appealing that the selection of artists is not Top 40, and not strictly independent, but a carefully chosen hybrid of the two. This site is not trying to please the masses, they are trying to please themselves.

There is an inherent sense of quality in the choices made on this website. Content is not always king. The way in which you deliver content matters.


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