Creative Entrepreneurship


Hip hop artist Jay-Z has not only sold over 26 million units in the U.S. alone, but
is also the former CEO of Def Jam Recordings and Roc-A-Fella Records, and co-owner of The 40/40 Club and the New Jersey Nets.

“Entrepreneurs in the creative economy…operate like Say’s original model entrepreneur but with an important difference…they use creativity to unlock the wealth that lies within themselves. Like true capitalists, they believe that this creative wealth, if managed right, will engender more wealth.”

– John Howkins, The Creative Economy: How People Make Money From Ideas


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