Music Meets Film – A Marketing Synthesis

dido_safetriphomecom

The website promoting Safe Trip Home, the new album by pop artist Dido, is a masterpiece of artistic synthesis, web design, and marketing brilliance: http://www.safetriphome.com/

From the website:

Dido asked film directors in specific countries around the world to create pieces based on their idea of what home means to them, using a chosen song from her album, Safe Trip Home, for inspiration.

The creativity doesn’t end there. While watching each film, you can use a “mood palette” (a gelatenous blob of color that represents a vast array of emotions and moods) to choose how the piece makes you feel.

Dido_mood_palette

As you hop from country to country, experiencing the films set to Dido’s music, you’re able to save your journey and share with friends. You can also react to the comments people have made, bringing a level of literary criticism to the mix.

The website design and level of interactivity is astounding. Dido took an 11-track album and turned it into an artistic suite, not just to promote the album but enhance the experience of the music itself.

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