By assessing the subtle variances between the Four Pillars of Mood–Dark, Calm, Positive, Energetic–and blending your selection of genres, Musicovery is able to build a radio station for you. The fun part, though somewhat gimmicky, is exploring the colorful web it creates that links various artists together. It’s a mixture of music and visual arts. When plugging in genres and adjusting the “mood meter,” I found I was thinking visually about what I wanted to hear.
“I remember pulling out records because I wanted to listen to the different colors…”